This is our starting line.
Throughout our long history, we have overcome many obstacles—even if the journey has not always been free of pain.
A new scenery is now beginning to spread before KATAKURA.
Employees are not bound by department, age or experience.
They always maintain a business perspective.
They value customers, local communities and society as a whole.
Sometimes, they may hesitate in the face of something new.
Nevertheless, they come together, more united than ever, with a strong belief that they can reach higher.
Looking at this scenery strengthens our belief:
The challenges of each and every employee are the driving force pushing KATAKURA toward a new future.
Trust in yourself.
The lower you crouch, the more powerful you can sprint forward toward growth.
Let’s reach for the future of KATAKURA.
Since our founding in 1873, many challenges have come before us.
At each turn, we have changed with the times.
Yet all throughout, we have continued to weave “what is needed.”
Despite the rapid changes taking place today, our aspiration remains unchanged.
So that KATAKURA continues to be loved and trusted by customers, local communities and society.
So that we continue to be a company that is integral to people’s lives.
Be thorough, even when doing something basic.
One small step may feel insignificant.
But a build-up of small steps can make big differences.
Even if you cannot achieve something alone, bringing together everyone’s strengths can make the impossible possible.
When you reach that goal and beyond, you’ll discover a sense of achievement that was unattainable on your own.
With that belief, we continue to engage in diligent efforts.
Because every step counts.
Work is a build-up of doing what may seem basic.
Always be sincere. Engage in tasks with a sense of ownership.
Doing so will allow you to grasp the essence of matters.
A build-up of everyone’s small steps can lead to making big differences.
Do you find yourself becoming careless with day-to-day work?
Building on the fundamentals leads to understanding the essence of matters.
Do you blame others or criticize problems without trying to resolve them?
You can resolve any problem by changing your own actions.
Are you growing complacent or avoiding conflicts on purpose?
Engaging others head-on will change the mood and make everyone serious.
Taking on challenges creates value and helps you grow.
Update yourself every day and keep moving forward.
The challenges of each and every employee are the driving force behind KATAKURA’s growth.
Are you forgetting to look at the broader picture?
Look to the world outside and read the tides of the changing times.
Are you engaging earnestly in what must be done?
Taking on challenges is about combining the basics. Anyone can succeed.
Are you reviewing results with purpose?
Factors for success and factors for failure both tie into the next challenge.
Have respect for everyone and engage in candid conversations.
Then, once a matter is decided, the whole team must strive to reach that goal.
Give it your all, for the sake of everyone on the team.
Even if you cannot achieve something alone, bringing together everyone’s strengths can make the impossible possible.
What qualities do you look for in an ideal coworker?
Be that person. Remember to respect others and be honest.
Are you able to hold candid conversations and nurture a sense of unity?
Work is a part of life. So let’s make work enjoyable.
Are you committed to final decisions?
As a team, we must fulfill each of our roles.
The logo design illustrates how words can be formed by combining and bringing together simple shapes, such as rectangles and lines.
It is a visual representation of how KATAKURA is shaped by the passionate work of each and every employee.
We communicate through this color, which we call “Integrity Red.”
It reminds us to live righteously and look to reasoning and morals to make the right decisions and take the right actions.
The corporate color embodies our stance of not fearing change and tackling challenges with integrity, our passion to continue striving to be an integral part of people’s lives, and the warmth we share as a united team.
